Listen
We start with a conversation about your goals, your audience and what success looks like. I ask a lot of questions.
I grew up drawing on everything: notebooks, sneakers, the backs of my grandmother's grocery lists. Somewhere between Saturday morning cartoons and the flat, fearless colors of pop art, I learned that a picture can make a stranger smile before they read a single word.
Today I run a small independent studio in Brooklyn. I partner with founders, publishers and cultural teams who want their work to feel human and impossible to ignore, from a bakery's very first logo to a festival seen by a hundred thousand people.
My process is equal parts play and rigor. I sketch a lot, test early and build systems that keep their personality from the first poster to the five hundredth screen. When I'm not designing, you'll find me printing zines on my risograph, painting walls with neighbors or hunting down the perfect pastry.